🔍 You searched for a BBB alternative — you found it. Apply free in 2 minutes. No sales calls ever.
🏆 The #1 BBB Alternative for Online Businesses

The BBB Wasn't Built for Online Businesses. We Were.

Get accredited in 24–48 hours. No sales calls. No in-person visits. Built for ecommerce, Shopify, SaaS, and digital businesses.

Apply Free — Get Accredited

No contracts · 100% online · Approved in 24–48 hrs

Side-by-Side Comparison

OBB vs. BBB — See the Difference

Feature❌ BBB✅ OBB
Built for online businessesNo — brick & mortar focusYes — 100% digital-first
Approval timeWeeks to months24–48 hours
Sales calls requiredYesNever
Application processIn-person or phone100% online
Embeddable trust sealLimitedYes — instant embed code
Consumer complaint portalYesYes
Ecommerce friendlyNoYes
Why OBB

Everything the BBB Isn't

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Fast Approval

Get accredited in 24–48 hours. No waiting weeks or months like the BBB requires.

💻

Built for Digital

Designed for Shopify stores, SaaS, agencies, and ecommerce — not physical storefronts.

🔒

Real Trust Signal

Display the OBB seal on your website. Show customers you're verified, legitimate, and accountable.

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100% Online

Apply, get approved, and manage everything online. No calls, no paperwork, no office visits.

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More Sales

79% of consumers are more likely to buy from an accredited business. Trust converts.

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Complaint Portal

A structured way for consumers to raise issues — showing your business is accountable and trustworthy.

FAQ

Common Questions

Is OBB a legitimate BBB alternative?
Yes. The Online Business Bureau is an independent accreditation body built specifically for online businesses. We verify business legitimacy, provide a consumer complaint portal, and issue trust seals — just like the BBB, but made for the digital age.
Who is OBB accreditation for?
OBB is designed for ecommerce stores, Shopify sellers, SaaS companies, digital marketing agencies, online service providers, and any business that operates primarily online.
How long does accreditation take?
Most businesses are reviewed and accredited within 24–48 hours of applying. The process is 100% online — no phone calls or in-person meetings required.
What do I get when accredited?
You receive an embeddable OBB trust seal for your website, a verified listing in our directory, access to our consumer complaint portal, and the credibility of being an OBB-accredited business.
Do I need to call anyone to sign up?
Never. The entire process is 100% online. Apply, get reviewed, and get accredited without speaking to a single salesperson.

Ready to Get Accredited?

Join thousands of online businesses building trust with the OBB seal.

Apply Free — Takes 2 Minutes

Approved in 24–48 hrs · No sales calls · No contracts