🇺🇸  Official accreditation authority · OnlineBusinessBureau.org
Verify a Business Apply for Accreditation Help
 Now Accepting Applications

The Business Friendly Bureau — Made for the Digital Age.
Get Accredited.
Gain Trust.
Make More Sales.

OBB accreditation is the fastest way to turn skeptical visitors into paying customers. Get verified, display the seal, and watch consumer confidence — and your revenue — go up.

Apply for Accreditation →
Accredited Business
Online Business Bureau
★★★★★
👆 Click to Preview
🔍 Verify a Business
Free for consumers · Instantly check if any business holds active OBB accreditation
3–5
Days to Decision
8
Standards of Trust Reviewed
$0
Charged Until Approved
100%
Manual Review — No Automation
Why Accreditation Matters

Your Customers Are
Searching for a Reason
to Trust You.

Before anyone spends money with an online business they've never heard of, they ask themselves one question: "Is this place legitimate?"

If they can't answer that quickly and confidently, they leave. They find a competitor. You lose a sale you never knew you had — not because your product was wrong, but because your credibility wasn't visible.

The OBB seal changes that. It's an independently verified signal that your business has been reviewed, meets defined standards of trust, and stands behind its customers. Consumers recognize official accreditation marks. They slow down. They read. They buy.

Think of it the way you think about a storefront with a Better Business Bureau plaque, a restaurant with a health department grade, or a contractor with a state license posted at the door. The credential itself doesn't describe your product — it tells the customer that someone with authority has already checked you out.

That's the work the OBB seal does silently, on every page of your website, every email you send, every invoice you issue. It's trust infrastructure. And it works around the clock.

Apply for Your Seal →
🛒
Reduces Cart Abandonment
Most online shoppers abandon checkout not because of price — but because something felt off. A visible accreditation seal on your checkout page addresses that hesitation directly, right at the moment it matters most.
📧
Opens Doors Cold Outreach Doesn't
When your email signature or proposal includes the OBB seal, prospects who've never heard of you have an immediate reason to take you seriously. Accreditation signals that you're not a fly-by-night operation.
🔍
Shows Up When They Google You
When potential customers search your business name, your OBB accreditation profile appears — independently reinforcing your legitimacy before they even reach your website.
🤝
Gives Unhappy Customers a Path Forward
Accredited businesses with a complaint process lose fewer customers to public reviews. When people know there's a real dispute mechanism, they're more likely to reach out than to post. That protects your reputation.
"
Trust is not something you can simply claim on your own website. It has to come from somewhere outside of you. That's what accreditation does — it borrows you credibility from a neutral third party, and credibility is what converts browsers into buyers.
How It Works

Accreditation in 3 Steps

No phone calls, no guesswork. Apply online and get your decision in days — not weeks.

01
📋
Apply Online

Complete our straightforward application with your business details and website. Takes less than 10 minutes. No appointment needed.

02
🔍
We Review & Verify

Our team checks your business against our 8 Standards of Trust — verifying legitimacy, transparency, and customer practices. Decision in 3–5 business days.

03
🏅
Display Your Official Seal

Once approved, embed the OBB seal on your website, email footer, and proposals. Consumers can click the seal to verify your accreditation status in real time.

✓  OBB Accredited Business
The official seal issued to every accredited member
The OBB Seal

Your Seal.
Your Proof.
Your Edge.

The OBB seal is a verified credential — not a free download. Once approved and active, it's tied to your unique accreditation ID so consumers can confirm it's real with a single click.

✓
Issued only after your application is approved and membership is active
✓
Unique to your business — cannot be copied, shared, or faked
✓
Clicking the seal takes consumers to your live verified OBB profile
✓
Automatically revoked if your membership is not renewed
✓
Embed on your website, email footer, invoices, and proposals
🔒 Embed code and seal assets are released in your member dashboard — only after payment is confirmed.
Apply for Accreditation →
Accreditation Standards

The 8 OBB Standards of Trust

Every accredited business must satisfy all eight standards. These are requirements, not suggestions. Businesses that fall below them lose their accreditation — no exceptions.

01
Business Legitimacy
Verifiable business registration, legal authorization to operate, and accurate public-facing information including address, ownership, and contact details.
02
Honest Advertising
All marketing, product claims, and pricing must be truthful and not misleading. Businesses may not make claims they cannot substantiate.
03
Data Privacy
A publicly accessible privacy policy, secure handling of customer data, and no unauthorized sharing or sale of personal information.
04
Responsive Customer Service
Customer inquiries, questions, and complaints must be acknowledged and addressed promptly and professionally through at least one published contact method.
05
Clear Refund & Return Policy
A published refund, return, or cancellation policy that is honored as written. Customers must be able to locate this policy without difficulty.
06
Transparent Terms of Service
Clear, accessible terms with no buried clauses, deceptive language, or conditions that materially misrepresent the customer relationship.
07
Complaint Resolution
A genuine, good-faith effort to resolve customer disputes. Accredited businesses must participate in OBB's mediation process when a complaint is filed.
08
Annual Re-Verification
Accreditation is reviewed every year. Businesses must demonstrate continued compliance — this is not a one-time rubber stamp.
Apply for Accreditation

Start Your Application

Answer the questions below honestly and completely. Our team reviews every application manually. There is no charge until you are approved.

1 Business Info
2 Operations
3 Compliance
4 Ownership
5 Review & Submit
6 Payment Info
Section 1 of 5 — Business Information
No charge until approved · Decision in 3–5 business days
Tell us about your business. All information must be accurate and verifiable — we check everything.
Help us understand how your business operates day-to-day and how you serve your customers.
We ask about your legal and compliance history. Answer honestly — prior issues are not automatic disqualifiers, but misrepresentation is grounds for permanent denial.
Tell us about the person responsible for this application and the business owner(s). This information is kept confidential and used for verification only.
Please review your application before submitting. By submitting, you certify that all information is accurate and agree to our Terms of Service.
🔒
No payment is collected today. If your application is approved, you will receive a secure payment link by email. Your OBB seal and member dashboard access are only unlocked after payment is confirmed. Annual accreditation fee: $149–$599 depending on business size, determined after review.

Your card will NOT be charged today. We review your application first and contact you with the amount before any charge is made.

🔒 Your card will NOT be charged today.
We need your payment information on file so we can activate your accreditation quickly once approved. Here's exactly what happens:

1. You submit your application with card info saved securely via Stripe.
2. Our team reviews your application within 24–48 hours.
3. If approved, we contact you by email with your exact monthly rate before charging anything.
4. You confirm — then and only then do we activate your subscription.
✅ Secure & Safe: Your card is encrypted and stored by Stripe — the same payment processor used by Amazon, Google, and millions of businesses. We never see or store your card number.
💬 We'll contact you first: After reviewing your application, we'll email you the exact monthly rate for your business size. You'll confirm before we charge anything. No surprises.

By submitting, you authorize OBB to save your card on file. No charge will be made until you are approved and confirm the amount.

🎉
Approved! Congratulations!
qualifies for OBB Accreditation.
Sign up fast — we only have a few spots left in your industry.
Choose Your Plan:
🔒 Your card will NOT be charged today. Select your plan to lock in your spot.

Cancel anytime · No charge until your spot is confirmed

Consumer Protection

File a Complaint

Had a problem with an OBB accredited business? Submit a complaint and our team will work with the business to reach a resolution. All complaints are tracked and affect accreditation standing.

Submit a Complaint
All fields marked * are required

We will acknowledge your complaint within 2 business days and work toward resolution within 30 days.

What Happens Next
1
Complaint Logged
Your complaint is recorded and you receive a confirmation email.
2
Business Notified
We contact the accredited business and request their response within 14 days.
3
Mediation
OBB works with both parties to reach a fair resolution.
4
Resolution
Case closed with outcome recorded on the business's OBB profile.
⚠️ Impact on Accreditation
Unresolved complaints directly affect a business's accreditation standing. Businesses that fail to participate in the resolution process risk suspension or permanent revocation of their OBB accreditation.
FAQ

Frequently Asked Questions

No. The Online Business Bureau is an independent accreditation organization and is not affiliated with, endorsed by, or connected to the Better Business Bureau in any way.
No — and that's the point. Accreditation is based on meeting our 8 Standards of Trust, not on paying a fee. You are not charged until your application is approved. If you don't qualify, you pay nothing.
Most applications receive a decision within 3–5 business days. Complex businesses or those requiring additional documentation may take up to 10 business days. You'll receive email updates throughout the process.
You won't be charged. We'll send you a clear explanation of which standards weren't met and what you can do to address them. You're welcome to reapply after making those changes.
Yes. Accreditation is reviewed annually and can be revoked if a business no longer meets our standards, fails to respond to complaints, or is found to have violated our terms. This is intentional — it's what makes the seal meaningful.
Once your application is approved, you'll receive a payment link to activate your plan. Your badge, embed code, and verified seal URL are only released after payment is confirmed. You'll then receive access to your member dashboard where your unique seal assets live. The seal is tied to your accreditation ID — it cannot be copied or used by anyone else.
No. The OBB seal on accredited business websites is a live, hosted image that includes your unique business ID. When a consumer clicks it, it verifies against our database in real time. If someone copies the image without a valid accreditation ID, it won't validate — and we actively monitor for unauthorized use. Businesses caught using the seal without an active membership are reported and listed as non-compliant.
Always. Consumers can search the directory, verify businesses, view complaint history, and file complaints at no cost. Consumer protection is the whole point — we never charge for that.
Yes, you can cancel at any time. Your seal and directory listing will be removed upon cancellation. Annual plans are not refunded pro-rata after the first 30 days.
Get in Touch

Contact Us

Have a question about accreditation, your application, billing, or anything else? Send us a message and we'll get back to you within one business day.

⏱
Response Time
Within 1 business day