About the Online Business Bureau

We built the accreditation body that online businesses actually deserve — fast, fair, and built for the digital age.

Our Story

The internet created a new economy. Millions of legitimate businesses — solo founders, ecommerce stores, SaaS companies, digital agencies, online service providers — built real businesses that serve real customers. But when it came to proving their credibility, they had nowhere to turn.

Existing business bureaus were built for a different era. In-person visits. Mandatory phone calls. Weeks of waiting. Processes designed for physical storefronts on Main Street — not for online businesses serving customers across the country and around the world.

So we built the OBB. A business-friendly bureau made for the digital era. We exist to give legitimate online businesses the credibility they deserve — fast, fair, and 100% online. Apply in 2 minutes. Approved in 24-48 hours. No sales calls. No paperwork. Ever.

Our Mission

To bring trust, accountability, and transparency to the online business economy — making it safer for consumers and more profitable for legitimate businesses.

We believe that honest online businesses deserve a way to prove their legitimacy instantly. And consumers deserve a reliable way to verify who they're buying from.

Our Values

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Independence

We are not affiliated with any business we accredit. Our standards are objective, our reviews are unbiased, and our decisions are final.

Speed

Online businesses move fast. Our 24-48 hour approval process respects your time and gets you accredited when you need it.

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Integrity

Every accreditation is earned. We verify every business, enforce our standards, and revoke accreditation when businesses fall short.

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Digital-First

Everything we do is designed for the internet economy — from our application process to our embeddable seal technology.

How We're Different

No Sales Calls — Ever

We don't have a sales team. You apply online, we review, we decide. Simple.

24-48 Hour Approval

Not weeks. Not months. Most businesses are accredited within one business day.

Built for Online Business

Our standards were written specifically for ecommerce, SaaS, and digital services — not retail storefronts.

Transparent Pricing

No hidden fees. No mandatory upsells. One flat monthly fee based on your business size.

Annual Re-Verification

We don't issue credentials and forget about them. Every accredited business is reviewed annually.

Consumer Complaint Portal

Consumers can file complaints and businesses must respond — keeping our standards meaningful.

Ready to Get Accredited?

Join the Online Business Bureau and show your customers you're verified, legitimate, and accountable.

Apply Free — 24-48hr Approval →

No sales calls · No contracts · Approved in 24-48 hours